What Is SEO – Google Search Engine Optimization?
SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results pages (SERPs). It involves optimizing various aspects of a website to make it more search engine-friendly, with the ultimate goal of increasing organic (non-paid) traffic to the site. On-page SEO and off-page SEO are crucial components of SEO. On-page SEO focuses on optimizing elements within a website, such as meta tags, headers, URLs, and keyword usage, to improve the website's relevance to specific keywords and topics. It involves techniques like optimizing content for targeted keywords, utilizing appropriate heading tags, and creating internal linking structures. On-page SEO helps search engines understand the website's content and context, improving its chances of ranking well for relevant searches. Off-page SEO, on the other hand, emphasizes external factors that contribute to a website's reputation and authority. One important aspect of of...